FOR IMMEDIATE RELEASE
Scottsdale, Ariz. - April 14, 2009 - The Arizona Institute for Breast Health (AIBH), an Arizona breast
cancer non-profit, just announced the formation of the Pink Cap Society, a group of volunteers that work with
their board of directors in support of the organization and the breast cancer cause.
According to Christine Lessard, Executive Director of AIBH, "The Marketing and Fundraising Board for the
Institute is always being asked by concerned women and men, how they can help spread the word about our
organization or volunteer when we are putting together a fundraiser. The Pink Cap Society was formed for
people who want to get involved with the organization, but may not have time to serve on the board."
Members of the Pink Cap Society, lovingly referred to as "Pink Caps," will help market and promote AIBH
and their services to the community through their own personal and business networks. They will also assist
by contributing to fundraising events or creating fundraisers on their own.
"We are only asking that Pink Caps have the desire to help spread the word about what AIBH offers and have
the ability to donate time, treasures or talent to the Society. Men, women and young adults are all encouraged
to join," adds Lessard.
AIBH has put together an Inaugural Meeting and Social on Thursday, April 30th, at Farrelli's Cinema Supper Club,
14202 N. Scottsdale Road, from 5:30 pm to 7:00 pm, for all who are interested in becoming a Pink Cap and who want
to find out more about the organization. Members of the Society will receive a Pink Cap as a symbol of membership upon joining.
For more information about the Pink Cap Society, please visit
www.AIBH.org
About AIBH:
The Arizona Institute for Breast Health was created to give women the opportunity to receive information and
education about the best possible treatment for breast cancer. Formed by a consortium of medical professionals
who have a deep and abiding commitment to raise the level of compassion and improve treatment outcomes, the
Institute offers programs that address all of the issues involved with the disease - from prevention and education to
specific treatment options,
completely free of charge.
The Institute is a 501(c)(3) non-profit organization and can be
reached at 480-860-4200 or
www.AIBH.org
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