FOR IMMEDIATE RELEASE

Scottsdale, Ariz. - October 17, 2007 - The Arizona Institute for Breast Health (AIBH), an Arizona breast cancer non-profit, just announced that thousands of pink light bulbs and pink awareness ribbons are now glowing brightly on the Canal Bridge in downtown Scottsdale that links the Scottsdale Waterfront to the Mix District creating "The Pink Light District," a very unique fundraiser supporting the Arizona Institute for Breast Health (AIBH).

Since August 1, Breast Cancer Supporters all over the world have been sponsoring Pink Honor Lights in tribute to all those touched by breast cancer - survivors, caregivers, friends and family alike.

On September 28th during the Inaugural Lighting Ceremony, the Pink Light District Premier Sponsors, Carole and Bob Machiz of Scottsdale, had the exclusive honor of "flipping the switch" to illuminate the lights on the bridge with hundreds of supporters to cheer them on!

Among the supporters in attendance were Scottsdale Mayor Mary Manross, John Little, Executive Director of Scottsdale's Downtown Group, Jennifer Croll and Abby Traister of Jennifer Croll, Lenard Rubin, Director of Operations with SouthBridge, Fred Unger of Spring Creek Development, and Dan Frost and Justin Beckett of Canal Restaurant.

According to Julie Robinson, President of AIBH, "We were extremely appreciative of the support and assistance we have received from the city of Scottsdale with this inaugural event. Since AIBH's mission is to provide a free second opinion, education and support to women who are going through a breast cancer diagnosis, getting the word out about our program is the key." This fundraiser not only supports women who are battling the disease, but brings about public awareness to the program that is available to all women, completely free of charge.

Wendy Farrelli, co-chair of the project states, "We are also very grateful to the many sponsors who stepped up with a deeper level of giving. APS, Jani-King Southwest, Arizona Oncology, Arizona Oncology Services, and Right Honda are filling the Corporate Sponsorship roles while many generous donors stepped up to Individual Sponsorship Levels."

These beautiful pink lights will glow all through October in honor of Breast Cancer Awareness Month. All Pink Light Honorees and their Sponsors are listed in the Pink Light District Honor Album, proudly displayed on the AIBH website, www.AIBH.org

There is still time to sponsor a Pink Honor Light through The Pink Light District at www.ThePinkLightDistrict.org.

The Institute is a 501(c)(3) non-profit organization and can be reached at 480-860-4200 or www.AIBH.org

Photography provided by www.darrelbiggs.com and lighting of the bridge by Chad Shimek of www.CustomHolidayLights.com. Please email Mary@aibh.org for full resolution photos suitable for your publication.