Net proceeds from treasure hunt and raffle will benefit Arizona Institute for Breast Health

Scottsdale, Ariz. - March 22, 2005 - On Tuesday, April 5, motorcycle riders from all over the Southwest can participate in a Valley-wide treasure hunt to benefit the Arizona Institute for Breast Health. The "Bikers Ride for Breast Health" event will take place during the 9th Annual Arizona Bike Week, which runs from April 1 through April 10.

Event organizer Joeta of Joeta's Leather is a 3-year breast cancer survivor. "I want to give back through my biker family, raise some money and spread the word. After all, what biker isn't interested in healthy boobs! The Institute is a great organization - it offers those diagnosed with breast cancer the opportunity to receive a second opinion about their diagnosis and treatment, free of charge!"

Registration for the hunt is from 9-11 a.m. at all three Joeta's Leather locations throughout Phoenix. The hunt will end at Farrelli's Cinema Supper Club in Scottsdale, featuring live music by CTS, a motorcycle display, a 50/50 drawing to win a cash prize and a raffle for a motorcycle. All donations and funds raised will go directly to the Arizona Institute for Breast Health. For more information, visit www.joetasleather.com.

The Institute, a local 501 (c)(3) non-profit organization, provides women who have been diagnosed with breast cancer a free second opinion as to their treatment options. Physicians and medical professionals volunteer their time for the Institute, which was created to give women the opportunity to receive the best possible information regarding treatment options for breast cancer. Founded by medical professionals, the Institute also presents seminars that address current breast health information and breast cancer prevention and treatment options.

WHO:
Motorcycle riders and supporters of breast cancer treatment education and recommendations

WHAT:
Fund-raiser and raffle to raise money for the Arizona Institute for Breast Health

WHEN:
Tuesday, April 5
Registration 9 a.m. - 11 a.m.

WHERE:
All 3 Joeta's Leather locations:
Mesa: 433 West Main Street (Southwest corner of Country Club and Main Street)
Peoria: 16140 North Arrowhead Fountain Center Drive (83rd Avenue and of Bell)
Scottsdale: The Billet Bar, 3748 North Scottsdale Road (between Osborn and Indian School Roads)

CONCLUSION: Event ends at Farrelli's Cinema Supper Club
14202 North Scottsdale Road (½ mile north of Thunderbird on Scottsdale Road)

COST:
$10 per person, $5 for non-rider participants
Lunch and two free movie tickets to Farrelli's Cinema Supper Club is included
Kids under age 7 eat free
Raffle tickets $5, only 1500 to be sold
50/50 drawing, $1/ticket, to win cash pot. 50% to AIBH and 50% to the winner.

TICKETS:
Contact Joeta at 480.200.1026 or visit www.joetasleather.com

For further information, contact:
Christine Lessard
Arizona Institute for Breast Health
480-860-4200
chris@aibh.org

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